The females were ever the major target of the luxury brand, for they are much easier to yield temptation of the clothes and diamonds. The male, considered as the producer, is always ignored by them. However, nowadays this situation has gone when the neutral age comes. Men also begin to pursue the fashion T platform and care who they are, they begin to be particular about themselves before the eyes of others.

There appear some people in the local fashion commerce streets: wearing color stripe shirt of Paul Smith, they carry a carefully-set hairstyle worthy of several hundred to walk through any kinds of competitive clothes shops. They will never escape from the reflecting things but catch every chance to improve themselves.
In some building in Beijing ZHAOWAI Street, the success representative of technique business Dong Shenglin, as a general manager, is sitting on his boss chair to play this mobiado mobile which is handmade phone with wood materials. The wood vein is shining with classical beauty. “under some friends guarding, I begin to care about luxury brands. Sometimes, some of us will have a seat to talk and they often mention Patek Philippe, Lacoste and so on. The more I hear, the more I know. ” therefore, most men as luxury consumers can understand the fellow in the huge 60% team in the research report by professor Lu Xiao. They may not keep attention to some brand, but care how many trends it has lifted. So they may not know exactly the two brands different, and care more about their prices. At most of the time, they will choose the dearer one.